Global gaming and entertainment company, Related groupannounced that its flagship brand, Unibetresumed cooperation with National Hockey League (NHL) in Sweden.
Unibet further strengthens its position with a new agreement
The company confirmed on Tuesday that Unibet had reached an agreement multi-year renewal partnership with the NHL, which will further strengthen its presence in the European country.
Under the terms of the new multi-year cooperation, Unibet will maintain its position Official partner of the League.
Collaboration will help the NHL continue Connect with fans from all over the country.and at the same time attract bettors to hockey.
It is no surprise that the partnership between the NHL and Unibet provides an exciting experience for hockey fans.
These include custom contentalong with unique ice hockey betting experience for customers throughout Sweden.
At the same time, Kindred’s flagship brand will benefit from digital panels (DED) and various marketing rights in the countryincreasing awareness of Unibet and helping the brand attract new customers.
The duo hopes the collaboration will be a success.
John Lewickivice president of NHL Business Development and Partnerships International, shared his excitement about the topic in a press release.
«Unibet has been a committed partner in helping us expand our commitment to the passionate hockey fans in Sweden.“, said.
Additionally, Lewicki added that the NHL is pleased to renew its successful partnership with Unibet.
Finally, the executive acknowledged that the League is looking forward to the success that the renewed partnership will bring.
Philip LagstromThe CEO of Sweden’s Kindred Group was delighted with the recently renewed collaboration with the Swedish NHL.
He explained that by joining forces, the duo will be able Communicating with fans has become easier than before..
“This season will be decisive for hockey in Sweden, as the NHL will resume its international hockey competitions and IIHF World Championship 2025 Sweden and Denmark will be the hosts,” Lagström added.
Last but not least, the CEO noted: “We look forward to increased fan interest and are delighted to be part of this journey.«
Recently, octoplay has confirmed that it has signed a major content alliance with Kindred Group.
The collaboration, which was announced in August, saw the former company expand the reach of your content in several important markets, including Sweden, Netherlands AND United Kingdom.
As a result of the collaboration, Octoplay presented a dozen games to Kindred Group, strengthening its offering in these important markets.
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