Play and goThe renowned online studio and provider of some of the most famous online slot franchises has become an official content partner. VeikkausProviding the Finnish State Lottery with unconventional and player-favorite games.
Play’n GO creates content for Veikkaus in Finland
Through this collaboration, Veikkaus will release many of Play’n GO’s most popular games, including Reactoonz, Gargantoonz, and Book of Dead.
Play’n GO’s Regional Sales Manager for the Nordics and Eastern Europe commented on the opportunity to see the company expand its presence. Henrik Gedda He welcomed the opportunity to see the supplier’s products extended to another jurisdiction in Europe.
“They are ideal partners for Play’n GO. “We are excited to see Veikkaus players interact with Book of Dead and Reactoonz for the first time, and we are confident that this partnership will prove very fruitful in the years to come.” – said Gedda.
Finland is preparing to adopt a licensing model for its market and more companies are expected to enter that jurisdiction next year.
Meanwhile, Play’n GO is steadily expanding its global presence and looking to secure more content partnerships. The company has partnered with bet365 in New Jersey, USA, and the provider has formed an alliance with Betika in Africa.
Play’n GO has also attempted to reaffirm its commitment to the North American market by becoming a member of the Canadian Gaming Association in June.
Finland is also trying to make changes to the way it provides social benefits, which will now make it easier for people with gambling problems to receive social assistance.
Image credit: Unsplash.com
