After the start of the new year, the gaming industry is looking forward to one of the most important events for the industry: the next ICE Barcelona.
Sustainable play zone to replace original ICE consumer protection zone
This will happen between January 20 and 22, 2025prestigious event will attract More than 55,000 gaming industry professionals. from all over the world.
This year’s replacement for the original ICE. Consumer Protection Zone willpower Sustainable play area.
The official launch of the designated area was carried out. celebrated with a charitable donation of €65,000..
The generous fund, which ICE says was raised by donors, is expected to reward organizations working for safer gaming at a presentation to be held on the first day of the upcoming ICE exhibition in Barcelona.
Was seven years ago when ICE introduced its Consumer Protection Zone, a landmark measure that helped set the standard for other efforts.
This year’s ICE sustainable play zone It is expected to occupy approximately 500 square meters of surface.a measure that reaffirms the event’s commitment and emphasis on player protection and sustainability.
Generous donations from well-known companies in the gaming industry, including tremble, novomatic, playtechNovomatic Spain, Betson GroupALEA, Cirsa, Orenes and Acordjoc, among others, have provided vital philanthropic funding for ICE’s 2025 Sustainable Gaming Zone.
Since 2018, the companies mentioned have played a key role in sponsoring safer and more sustainable gambling and contributed 385,000 euros.
The launch of the Sustainable Gaming Zone marks an exciting time for ICE.
Eva BakunThe Director of Industry Analysis at Clarion Gaming, spoke about the importance of a €65,000 charitable fund to launch the official Sustainable Gaming Zone at the next ICE Barcelona.
«ICE 2025 will see the official launch of the Sustainable Gaming Zone and I am delighted that we can help fund some of the strong work being carried out by international organizations in the area of player protection.«explained the manager.
Bakun added that the funding will help several projects that are expected to bring real benefits.
In December Bet Blocker announced its plans to launch a Catalan version of its tool at the upcoming ICE exhibition in Barcelona.
Using BetBlocker as an example, Bakun said the company He used the prize from last year’s event to develop a Catalan version of his instrument.
According to Bakun: “Sustainable Gambling Zone’s main goal is to be at the forefront of initiatives that promote healthy gambling from the beginning of the player’s journey.”
Finally, the leader pointed out importance of the Sustainable Play Zone and its main objective is “to create a more sustainable business where players continue to enjoy the entertainment of gambling, but where operators actively identify and assist a small proportion of those at risk of problems.”
Image credit: ICE
