Now that the year 2023 is behind us, Evoplay CEO Ivan Kravchuk takes stock of what happened in the last 12 months. He notes that there has been a significant focus on engaging with new generations of iGaming players who want to experience the industry in new and exciting ways, something that Evoplay has fully committed to. The outlook for 2024 remains unchanged, Kravchuk shares, and the company will focus both on increasing its geographic presence and developing exciting new products, including the upcoming Adrenaline Rush.
Q: Evoplay had a year of unprecedented success in 2023, what new markets have stood out in its growth?
Last year, Evoplay achieved unparalleled success by entering new markets such as Portugal and strengthening our position in Europe and Latin America. The latter has become one of our standout markets of the year, showing notable growth compared to 2022, with increases in all important indicators such as Bet Sum, GGR and Rounds. Europe has also been a source of continued growth, especially in the Italian market, where we will intensify our focus this year.
In addition to new market entries, we also focused on expanding our partner network, resulting in a significant 82% increase in the number of commercial deals across all regions by the end of 2023.
Q: Last year you continued to update your portfolio with new interesting releases. Can you tell us a little about some of the standouts and how they shaped your content strategy going forward?
In 2023, Evoplay expanded its portfolio with the introduction of 57 new dynamic releases while creating our next flagship game. Featured titles include our instant game. Penalty shootout: streetvideo slots hot mania and treasure snipers and the captivating long ball Intensive gameplay, each refined to suit players’ ever-evolving preferences. Classic themes enhanced with innovative features and game mechanics have also remained popular with the public, which is evident in our fruit themes. Thunder Mega Sevens and inspired by mythology X-demon video slots.
Data-driven analysis of our 2023 releases reveals growing demand among iGamers for games inspired by sports and specific cultural themes. Using this to drive our 2024 roadmap, our upcoming titles target diverse realms of entertainment, spanning sports, football, mixed martial arts and auto racing, to resonate with even more gamers around the world.
Q: Evoplay’s portfolio spans a wide range of industry sectors. How important is this to the success of the company?
Expanding our portfolio across a variety of verticals drives Evoplay’s mission as a company: elevating iGaming to an advanced space within entertainment. While we continue to value classic themes, we also aim to drive the industry forward by meeting the expectations of the new generation of gamers and their diverse interests in sectors such as sports, cybersports and computer games.
Our emblematic titles, such as Guardians of the stars target a multi-channel audience and has proven to be critical to our success in the highly competitive iGaming landscape. By creating unique offerings that reflect the quality of a computer game, we not only improve global recognition of our brand, but also encourage greater interest in our portfolio among the new generation of iGamers. We eagerly await the release of our next flagship title, Adrenaline Rush – an innovative 3D racing game that transcends the traditional boundaries of iGaming and features a distinctive combination of sports, betting and computer gaming quality graphics.
Q: Evoplay games have the ability to resonate with previously untapped demographics, particularly younger generations. What can providers do to appeal to a broader audience base and ensure continuity?
To reach younger generations, vendors must be willing to push the industry forward with cutting-edge graphics and action-packed gameplay that prioritize the entertainment value found in games. Marketing campaigns should reveal our industry in new ways, taking advantage of gamification tools (tournaments, missions, competitions and others) to attract a younger audience and those seeking new emotions.
Recognizing the new generation’s preference for dynamic play, Evoplay is focused on diversifying its portfolio with modern sectors such as instant games and clash titles, as well as innovating in the more traditional slots sector. What sets us apart is not simply following trends but starting a movement. In supply and demand theory, we take both approaches: creating supply and anticipating demand, and vice versa. Our ambition drives us to lead the transformation of the industry, ensuring continuity by staying at the forefront of the changing gaming landscape.
Q: What are Evoplay’s plans for 2024 and what can we expect in the coming months?
In the coming year, Evoplay plans to strengthen its existing partnerships, as well as establish new alliances to assist with further global expansion. Latin America will be a key focus for us in 2024 and we will also venture into the North American markets, starting with entry into the Canadian provinces, while the US regulated states also remain firmly within our field of vision.
We will also enrich our portfolio with cutting-edge games. As we mentioned before, our next flagship 3D racing game Adrenaline Rush It’s a hugely exciting release on our content roadmap. It transcends a standalone game and presents a comprehensive package that includes instant play. Adrenaline rush: XCrash and video slots Adrenaline rush: super boost. The games incorporate innovative features designed for diverse audiences, giving operators a strategic advantage to attract more players as we strive to deliver unparalleled gaming experiences.
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