Content:
Mobile (Iphone) VS Computer: the changes of the last 10 years
Demonstrate that the gaming industry is constantly and rapidly evolving is simple: just look What devices have the players used? in different times. And the trend both in the online casino and in betting is similar.
The next round in the evolution of gaming entertainment has been the development of mobile online casinos. But, Have they replaced the desktop versions?
Which devices are now most popular among players and betting fans is what experts from the UK Commission and Analysts Australia have found out. In this article, the site’s editorial team evaluates its conclusions.
Australians and sports betting
The popularity of sports betting in Australia has seen a significant change in recent years in terms of the devices used by bettors. According to studies conducted in 2019, it was found that 87% of sports fans chose to use desktop or laptop computers to place their bets, while mobile phones only accounted for 9.4% and tablets for 2.5%.
This is curious considering that Australia is known for having high smartphone adoption and most betting operators offer downloadable apps for mobile devices. However, the numbers began to change in 2018.
According to reports from Roy Morgan Gambling Currency, the percentage of Australians placing bets via their mobile phones increased significantly, reaching 22.7% in 2018. This is part of a growing general interest in online betting and interactive games.
In addition, the number of people using the Internet to gamble has also increased, reaching 34.1%. In comparison, in 2011, this figure was only 15.7%.
Gambling in England
In the UK, Gambling Commission experts have also examined the gambling market. In 2023, they published the results of their analysis, which reveal that smartphones have become the most popular device among online casino players, surpassing both personal computers and tablets. It is worth mentioning that many people use more than one device to bet.
The data corresponding to the year 2022 shows the following panorama regarding the devices used by players:
- Telephone: 50%
- Laptop: 38%
- Desktop computer: 26%
- Tablet: 16%
- Smart-TV: 2%
The popularity of mobile phones in gambling has seen steady growth. In 2015, 23% of players used them, while in 2020 it increased to 29%. In 2021, this percentage reached 39%, and in 2022 it reached 44%. This trend is expected to continue increasing, projecting that in 2023 the number of users using mobile phones to bet will exceed 50-55%.
Analysis according to ages
Each generation has its particular preferences when it comes to devices. If we examine the statistics, we find that people aged 55 to 64 and over 65 tend to use desktop computers more and are less likely to use mobile phones.
However, the situation is reversed in young people between 18 and 44 years old, who actively use smartphones but hardly play on PCs.
The following graph shows detailed information on the different age groups, highlighting the most revealing figures:
- – 76% of young people between 18 and 24 years old use smartphones to bet. Not far behind are those between 25 and 34 years old, with 72% of bets made from mobile phones.
- – Only 26% of people between 55 and 64 years old play games using their phones. In the group over 65 years old, this figure decreases even further, reaching 14%.
- – Regarding laptops, the statistics are similar between different ages. Young people have 43% use, while older people reach 39%.
- – The desktop computer is not very popular among gamers between 18 and 54 years old, but it is especially in demand (42%) among users over 65 years old.
The conclusion is clear: mobile betting will become increasingly popular over time, while desktop gaming, while it will not disappear completely, will certainly not occupy a prominent position.
Furthermore, there is a growing interest in smartphones across all age groups.
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