Online casino game developer octoplay announced that it has signed a new agreement, expanding its presence in the United Kingdom.
Rank Group and Octoplay join forces
On Thursday, the company confirmed that it has joined forces with rank groupThe UK’s leading gaming and entertainment company.
Under the terms of the new cooperation, Octoplay will become the basis for all Rank Group brandsincluding market leaders Casino: Grosvenor AND Mecca.
Through the new omnichannel agreement, customers of these brands will have access to quality games supplied by Octoplay.
The latest alliance with Rank Group reinforces Octoplay’s presence in the United Kingdom, allowing its content reach more players than ever.
There is no doubt that this strategic agreement will benefit both companies, given that the United Kingdom is one of the largest gaming markets on the Old Continent.
Tom Ortondirector of digital and paid content at The Rank Group, commented on this topic in Press release.
«The integration of the Octoplay portfolio across our range of brands further enhances our gaming offering.“, said.
Orton concluded: “Their commitment to quality and innovation aligns perfectly with our mission to provide immersive and entertaining experiences in a safe and rewarding environment.”
Ralitsa GeorgievaOctoplay’s Business Development Director added that the collaboration with The Rank Group represents a landmark achievement for the company in the UK market.
In conclusion, Georgieva said: “The integration of our content across Rank Group’s portfolio demonstrates our commitment to strengthening our position in this key market, while delivering innovative gaming experiences to an even wider audience.«
Octoplay continues to expand its presence
The multi-channel deal with Rank Group follows a series of major partnerships with Octoplay in the UK.
At the end of October the company expanded its presence in the United Kingdom with agreement with william hill.
That same month, Octoplay released its third custom game for Flutter Entertainment.
Thanks to this collaboration, the game received its name. Code chaos came to trusted Flutter brands: Betfair, Paddy Power, PokerStars and Sky Vegas.
In addition to Flutter and William Hill, Octoplay previously formed an alliance with Entertain It is also an achievement that further confirms the growing appeal of quality games.
Octoplay was able to start operating in Belgium this year after signing an agreement with Casino777.be.
Image credit: Octoplay
