The leading 24/7 betting service provider serving operators around the world, SIS, reinforced its C-suite with a new appointment. The company has announced that it has contracted the services of Joel Anyaegbu, a professional who brings great experience. Upon joining SIS, he was appointed to the position of Commercial Manager – West Africa.
As the title of the new senior position suggests, Anyaegbu will play a key role in the expansion of the company in the region. He will be in charge of SIS’s international growth as well as business development, leveraging his knowledge and wide range of skills.
In his new role, Anyaegbu will be based in Nigeria. His appointment is expected to improve significantly strengthen the presence of the SIS while allowing the company to reach new business partners and take advantage of emerging opportunities.
Anyaegbu, who serves as Commercial Manager for West Africa, will be tasked with diversify and expand the scope of the company’s greyhound and horse racing products. It will focus not only on retail but also on the online vertical. Additionally, Anyaegbu will help promote other products offered by SIS.
Jose AndresSIS Head of Sales for Africa, shared his excitement about the latest hire in a statement. “Joel’s proven business acumen within the African market will be a real asset to our continued international expansion plans through delivering a suite of products that will resonate with gamers,” he said.
Andrews added that Anyaegbu also help increase the reach of the company’s career offerings, end-to-end competitive gaming solution and live numbers draws across Africa. “We know that bettors in the region are crazy about football and our Esoccer product in particular will be a great success,” he concluded.
Sharing his enthusiasm, Anyaegbu added: “The progress SIS continues to make internationally is impressive and I can’t wait to contribute my industry knowledge as the new Commercial Manager for West Africa.«.
The new Business Manager – West Africa explained that SIS recently signed a number of content partnerships in the region, adding that such achievements underline its dedication to growth and delivering unparalleled products to new business partners and customers. Last but not least, Anyaegbu said, “I look forward to continuing that progress.”
As an experienced executive, the new SIS Commercial Manager – West Africa brings extensive knowledge and experience in the gaming sector. Prior to joining SIS, Anyaegbu served as Regional Manager at betBonanza.
Image credit: Pixabay.com
