novomatica leading provider of innovative content for online casinos, has signed an agreement with Typical Group on the sale of 100% of the shares of the ATLAS Group, the parent company of the ADMIRAL Group in Austria, official representative press release revealed.
Tipico aims to make a splash in another German-speaking market
Tipico Group seeks to acquire 100% of Atlas Group, without providing further financial details about the transaction. The agreement will allow Tipico to further strengthen its presence in Europe, especially in German-speaking countries.
Once the deal is completed and still pending regulatory approval, it will allow Tipico to expand its operations in Austria with Admiral Sportvetten a brand that already has a strong online presence, along with 200 physical locations in the country.
For its part, Novomatic celebrated the agreement as part of its global strategy to further expand the company’s presence.
Commenting on this step, member of the board of directors of Novomatic Stefan Krenn stated that the sale of the ADMIRAL Group in Austria was a well-thought-out move that was designed to stimulate the company’s future growth opportunities and drive expansion.
“In Tipico we have found a highly professional and reliable partner who will continue to work successfully and sustainably with ADMIRAL in Austria.” Krenn added, arguing that Novomatic not only wanted to sell the brand, but also transfer ownership to the right hands.
For his part, the general director of Grupo Tipico Axel Hefer He was equally optimistic about the deal, stating that the group is also looking to expand its presence in German-speaking markets and, in particular, Austria.
Both Tipico and Novomatic are looking to expand their global presence.
Hefer welcomed the deal as an opportunity to expand the group’s existing technology, product innovation and consumer protection portfolio.
“We are delighted to have found in ADMIRAL a partner who shares the same values and we look forward to a successful future in the Austrian sports betting and gaming market,” he said. he concluded.
Tipico is a major organization in the gaming industry, employing more than 1,000 people in its technology divisions in Germany, Austria, Malta and Poland, and a further 6,000 employees in its physical divisions in Germany and Austria.
Tipico is also debating whether it should exit the market soon. USAconsidering a possible sale to the market amid growing regulatory and commercial challenges.
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